Pay Per Click (PPC), Search Engine Marketing (SEM),

and Social Media Marketing (SMM).

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee but ONLY each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.

SMM stands for Social Media Marketing. Social websites such as Facebook and Twitter also offer PPC advertising.

Renaissance Marketing Systems can provide PPC Marketing Platforms within the following search engine and social media outlets:

Google Adwords, Facebook Ads, Yahoo Ads, Bing Ads.

Google Advertising offers the largest audience for PPC marketing. Facebook generates the second most viable return on investment.PPC advertising can be specific to target areas, target audiences and other demographics in addition to key word searches.PPC allows Search Engines and Searchers to find one another. Simultaneously catering to the advertiser and the user.When done correctly, the advertising fees can become irrelevant.